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| HAVE WE SENT IN THE MOBILE ORDER YET? |
Starbucks Mobile App
I use the Starbucks mobile app daily. You order on your phone and within a few minutes your drinks and food will be waiting for you at the mobile order area up front.I go to the same Starbucks every day.
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| YOU ARE LEAVING FOR STARBUCKS? |
Following is a screenshot collage of a recent order. Bottom two photos are of the order and the top is of our drinks in the pickup area.
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| SCREENSHOT OF OUR ORDER |
I love Starbucks. Its mission. Its forward thinking. Its inclusivity and environmental concerns. I have formed
connections and friendships with the staff..some situational as with students, others
long term with those whose Starbucks job is a career. We are social media friends and share life events.
Mobile ordering redefines the Starbucks experience
The way the staff sees you is not the same. There is no transaction, no
face to face. Before there were at least two interactions, the order taker
and the person at the bar. And they would alternate jobs and days
and soon you would know the entire staff and their names. With mobile ordering you see only their profiles since the mobile pickup is at the end of the counter affording only right side views. In the months I have used the mobile app new folks have joined the
team.
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| WHO ARE THESE NEW BARISTAS? |
Is the Mobile App better for me?
The mobile app has changed my Starbucks interactions. I have been talking of connections. Now the way they are formed will change.
Is that okay?
Yes.The relationships Starbucks has nourished will remain.
And new ones will be made in other ways.
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Why it has enhanced my life
no waiting on a line
saves time
the app tells you what is available and what is not
a time frame is offered for your order's completion
you can craft a favorites list and customize your items
you have an upgraded relationship status.
I am now a mobile orderer. A new identity.
A promotion? Yes. I swoop in and get our drinks. I feel special.
my name is always correct.
less human contact (I know, a seeming contradiction)
Will Liam be known to the next Starbucks generation?
He is a well documented Starbucks latte licking doggie
We'll make sure he is known and he is only concerned with his latte licks at home
No going back once you have the mobile app
And the extra time permits a nap
Woof, Woof
